There’s a new trend emerging with hotels around the world— hotels within hotels.
With airlines introducing substantially improved business-class and first-class services (including private chauffeur driven SUVs to connecting flights) and hotels creating luxury mini-hotels within their existing hotels, catering to the elite is becoming a new travel trend.
Melia Hotels has just announced the launch of LEVEL at Melia Caribe Tropical in Punta Cana for visitors who have been asking for even more elevated options for high-end amenities. This LEVEL section of their hotel is a private area designed for families, couples and groups who want to be separate from the rest of the guests. LEVEL provides many special offerings including private check-in/outs, access to the VIP lounge, premium beverages, liquors, hors d’oeuvres plus much more. It also offers extra activities like yoga and Tai Chi or special workshops, dinners on the beach and private romantic breakfasts.
To continue this trend, a stylish Hotel Beaux Arts also opened in the new JW Marriott Maquis in Miami which offers exclusive hotel experiences. Upon arrival, a staff member escorts you past the reception desk to an elevator that takes you to a private check-in floor away from all the “other” guests. The hotel also offers amenities such as an NBA-approved basketball arena, a two-lane virtual bowling alley and a golf school. The bathrooms in the rooms are even extremely high-tech— the taps glow blue for cold, red for hot and purplish in between.
The Shangri-La in Kuala Lumpur has introduced the Horizon Club so guests will enjoy an attentive and personalized level of service. They plan for a representative to meet you at the airport to facilitate your arrival, a member of the executive staff greets you when you arrive at the hotel, there are a range of included amenities (a full “high tea” daily – which by some accounts is a pretty big meal) and a private check-in/out and a dedicated concierge to take care of all your needs.
Many boutique hotels-within-hotels are also popping up in Vegas: The 1,117 suite Delano will open later this year inside the Mandalay Bay hotel. This more intimate experience has become extremely popular – and one favourite feature (especially important in Vegas!) guests don’t have to walk through the hotel’s casino to get to their room. The hotels know each and every guest to offer them a completely personalized experience.
There are many more hotels offering these special services for the elite traveller.
What do you think about these special amenities? Comment below!